Corporate Social Responsability (CSR) is a management concept where companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.
CSR allows both large and small businesses to make a positive change in the world. When companies choose to do what is right not only for their bottom line but also benefit financially while building trust with consumers.
General undersanding of CSR reprsents the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.